Protect Your Bottom Line.

Protect Your Business, Customers, and Profits Under Florida’s New Open Carry Law

The fourth quarter is the busiest season of the year — more customers, more revenue… and now, more risk under Florida’s new open carry law. One unclear sign. One untrained employee. One gap in insurance coverage. And suddenly, your business is exposed to liability, lost trust, and rising premiums — right when foot traffic and revenue are peaking.

The businesses that succeed don’t wait. They anticipate. With strategic Second Amendment signage, employee guidance, and proactive customer communications, they reduce risk, protect people, and safeguard profits. Pre-caution marketing isn’t just compliance — it’s a competitive advantage that keeps your business safe, trusted, and profitable during the busiest season of the year. We partner with retailers, franchises, and multi-location businesses to turn compliance into protection and opportunity, reducing risk while safeguarding employees, customers, and your bottom line.

Prepare. Protect. Profit.

  • Entry & Internal 2nd Amendment Signage

    Your business can communicate its commitment to safety and the Second Amendment from the moment customers walk through the door. Professionally designed signage clearly displays your policies and reduces liability, while internal communications and de-escalation protocols give your staff confidence and clarity. Together, this ensures employees and customers feel safe and informed at all times.

  • Customer & Community Messaging

    Your messaging shapes trust and reputation. We partner with your HR team to craft employee and customer communications that show your business is pro–Second Amendment and safety-first. The result: stronger community confidence, a trusted brand, and clear leadership in a complex regulatory environment.

  • Insurance Documenation & Legal Access

    Insurance is only as strong as the coverage you understand — and the documentation you provide. We review your general liability policy, identify gaps, strengthen defenses, and prepare the proper documentation to submit to your insurance provider, helping mitigate rate hikes. With access to our Loop of law firm partners, you gain expert legal guidance to ensure your business is fully protected against risk.

  • Crisis Communication & PR Support

    When an incident occurs, every word matters. We prepare clear, effective communications for employees, customers, and the public, ensuring your message is consistent and professional. By proactively managing the narrative, you mitigate negative publicity and position your business as responsible, trustworthy, and proactive in the eyes of your community and the media.